Coaching Better

Coaching Better

One of the fundamental coaching errors many coaches make is focusing on coaching behavior. With this approach, a corporate leader is placed in the unenviable position of being positioned as the “behavior cop.”

Many of the sale managers we work with have been misled to believe that coaching behavior is their role, and in turn, they constantly feel part of a power stuggle with their team.

How do you know if this is what you are doing? These two are some telltale signs:

  • when you are away their performance goes down
  • they seem to constantly come to you for direction

Either of these sound familiar to you?

If you are serious about becoming a better coach, focus on your team’s thinking, rather than their behavior. This naturally improves their behavior and, in turn, their performance.

When sales managers embrace coaching their team’s thinking, they find their coaching and their team’s results improves. A sales manager recently described their new thinking-focused coaching as “it feels like we are on the same side. Instead of trying to control them, I’m helping them do better.”

To help you coach better, stop coaching your team’s behavior and start coaching their thinking. Not only will your coaching get better but you just might start enjoying it even more.

To learn how to coach so your team members’ thinking improves and they perform better, contact us for a complimentary consultation.

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