Sales Coaching Tip – Give It To Them Straight

Sales Coaching Tip – Give It to Them Straight

“Take it off, honey! It’s not you.”

These are the words I often hear from Susie, the gal who sells me my business clothes.

Her brutal honesty keeps me coming back. I know she’ll always give me her professional opinion. By the way, “That’s a wow!” is also in her vocabulary.

Because of Susie’s straight talk, I feel like she has my best interests in mind. This helps me have a high level of trust in her and makes me more confidence buying from her rather than from her competition.

How does this relate to sales coaching your salespeople?

“How you demonstrate you have your prospects’ best interests in mind” can be an ideal topic for your sales coaching sessions. It can become part of your team members’ trust building strategy.

It’s often the little things that help prospects feel like your salespeople have their best interests in mind.

By getting your team discussing what they can do to better demonstrate they have their prospects’ best interests in mind, they’ll develop greater trust, experience more client loyalty (like Suzie gets from me) and increase their sales.

Who on your team could do with some exploration of what they can do to better demonstrate they have their prospects’ best interests in mind?

What are you going to do to open a “how you demonstrate you have your prospects’ best interests in mind” conversation with them?

What are you going to ask to help your team members better demonstrate they have their prospects’ best interests in mind?

Comments on this entry are closed.

Get a professional speaker for your next event:
Sales Keynote Speaker
Business Keynote Speaker
Leadership Keynote Speaker


Achieve immediate and sustainable results with:
Sales Training
Coaching Training
Sales Coaching Training


To improve your performance management, we offer:
Sales Coaching
Sales Team Coaching
Management Coaching
Sales Management Coaching
Executive Coaching