From the category archives:

Selling to Clients Who Are Misinformed

Sales Tip – Selling to Clients Who Are Misinformed   Sometimes clients can be misinformed. Some sales people might say this isn’t a big sales issue.  When put in the context that misinformed clients are interested in buying but often buy the “wrong” product/service, it adds value for sales people to assist their clients so they move from being misinformed […]

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