From the category archives:

How to Sell More…Engaging Clients’ Brains

Sales Tip – How to Sell More…Engaging Clients’ Brains   If you are like most salespeople, you probably agree with this statement:  “We buy on emotion justified by logic.”  The neuroscience supports this.  Yet, you may not be leveraging this insight during your sales conversations. For example, are you using both emotion and logic in […]

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